ZMALL was inspired by a Department of Defense training exercise.

In the late 2020s, Gen-Z rebels funded by cryptocurrency have overtaken the local shopping mall and occupied the remains of prominent 2000s brands. Starbucks, Claire's, Hot Topic, Sunglass Hut, and Yankee Candle are all reimagined through a cynical and terminally online lens.


Premiered at online Twitch VJ/DJ event Video Killed the DJ Star.

VR/AR, Art Direction, Environment Design - Connor Stockton

Custom 2D Assets - Oliver Jackson

Audio - Cavan Brady

The Decline of the American Mall:

An Ongoing Web Diary